SMUDGE CERTIFIED
It’s how we do business!
To advance economic reconciliation and the engagement of Indigenous owned businesses with the support and education of Canadian and International businesses.
Certifying Indigenous Businesses & Allies for Economic Reconciliation
The Development of Smudge Certified
Smudging is a cultural ceremony practiced in different ways by many Indigenous peoples globally. The practice of smudging is at heart a cleansing ceremony, allowing the participant to be spiritually cleansed and re-grounded to Creation.
By ensuring that all our members are Smudge Certified, we are collectively committed to our principles, and customers know they are supporting brands that align with these principles.
Introduction to Our Indigenous Business Certification Program
To advance economic reconciliation by fostering the growth of Indigenous-owned businesses, providing support and education to businesses across Canada and beyond.
ReconciliAction through the active and meaningful participation of Indigenous-owned businesses in the Canadian economy.
Economic reconciliation is more than a goal — it’s a journey of recognizing Indigenous rights and creating equitable opportunities. It is about fostering an economy where Indigenous businesses are respected, honoured, and successful.
Join the Movement!
Introducing
The “Seven Grandfathers” Teachings
Smudge Certified operates under the “Seven Grandfathers” values, which are Indigenous teachings or gifts applied to our business practices. These are among the most sacred laws and guiding principles we have.
Wisdom: to listen to the answers of questions asked and those not asked
Love: a passion for what we do
Respect: for those on their journey although their path may be different to ours
Bravery: to explore other ways
Humility: to reflect upon our decisions made and correct our mistakes
Honesty: to judge ourselves and actions first
Truth: gives us our strength.
Founding Members
