What is Smudge Certified?
It’s how we do business!
Smudge Certified Foundation
ReconciliAction through the meaningful participation of Indigenous owned businesses in the Canadian economy.
Indigenous people in Canada have the right to benefit economically and participate in Canada’s economy. We developed Smudge Certified to create an Indigenous lead and governed society to direct corporation in how they can support and work with Indigenous people and businesses on ReconciliAction.
Membership in Smudge Certified shows a businesses commitment to ReconciliAction, TRC Calls to Action and the United Nations Declaration on the Rights of Indigenous Peoples. As a Society we recognize the traditional, cultural and hereditary ways of knowing of Canada’s diverse Indigenous cultures.
Who's It For?
We extend an invitation to Indigenous businesses to join our movement. Stand with us as we strive to create an economy that respects, honors, and supports Indigenous values and traditions. Together, we can re-define the business landscape.
We invite non-Indigenous businesses to stand as allies and supporters in our movement. Embrace the opportunity to learn, grow, and contribute to a more inclusive and respectful economy that acknowledges and respects Indigenous rights and values.
What's Our Purpose?
To promote sustainability
and corporate social responsibility in businesses for the benefit of the public by establishing and maintaining best practices and standards of sourcing, through the development of a certification program.
To promote transparency
in businesses for the benefit of the public by establishing and maintaining best practices and standards of labelling, through the development of a certification program.
To promote reconciliation
Indigenous values, the United Nations Declaration on the Rights of Indigenous Peoples, and the Truth and Reconciliation Commission of Canada Calls to Action in businesses for the benefit of the public by establishing and maintaining best practices and standards of business operations, through the development of a certification program.
To promote economic empowerment
We aim to stimulate economic empowerment for Indigenous communities. Our program encourages the creation and growth of Indigenous businesses, contributing to a balanced economy.
To promote educational exchange
Our movement fosters an environment of mutual learning and understanding. We encourage educational exchanges between Indigenous and non-Indigenous businesses, creating a more inclusive and respectful business community.
To promote Indigenous art & craft
We take pride in promoting Indigenous art and craft. Our platform acts as a catalyst in bringing Indigenous creativity to the forefront of the global marketplace, ensuring it receives the recognition it deserves.
To listen to the answers of questions asked and to those not asked
A passion for what we do
For those on their journey although their path may be different to from ours
To explore other ways
To reflect on our decisions and actions, and to account for and correct our mistakes
To judge consider and reflect on ourselves and our own actions first
Gives us our strength
Remember and Learn the history and unique rights of Indigenous peoples in Canada and the contributions we have made to Canada
Acknowledge the wrongs that Canada has done to Indigenous peoples including cultural genocide and impacts it has on our ability to participate in the Canadian economy.
Define the true actions that businesses can take to support Indigenous owned business, reconciliation, TRC: Calls to Action and the United Nations Declaration on the Rights of Indigenous Peoples.